Charlie
Lafave
Charlie
Lafave has been in marketing and sales, both online and
offline, since 1985. He is the "ER Doc" at
WebSite
ER, and the author and creator of
Internet Marketing Made Easy!
Before
becoming a full time Internet marketer, Charlie was Vice
President of Abercrombie
& Kent, Inc., and Managing Director of Business
Unit II. “A&K” is one of the world’s largest and most
prestigious luxury travel companies, offering exotic vacations
to far-flung destinations across the globe, including
safaris to Africa, expeditions to the Antarctic, voyages
to the Galapagos, cruises down the Nile, luxury trains
across Europe and so much more.
At
A&K, Charlie was responsible for Africa, the Middle
East, North, South and Central America, Alaska, and the
Explorer Shipping Corporation. Prior to joining Abercrombie
& Kent, Inc., Charlie was President of Abercrombie &
Kent American Adventures, Ltd., president of Sheri Griffith
Expeditions, president of Ouzel Outfitters, and brand manager
for Abercrombie & Kent Active.
In
addition to his other responsibilities at
A&K, Charlie produced television programs set in Kenya,
Papua New Guinea, Botswana and the Antarctic. Charlie has
also published photos in Insight Guide: France,
The New York Post, The New York Daily News,
Fortune magazine and several A&K brochures, as well
as news articles in Africa Report.
Charlie
was born in Oregon, but grew up in Shaker Heights, Ohio.
After earning a BA in Political Science from Williams College,
he joined the Peace Corps, serving as an English teacher
in a remote jungle town, just north of the Equator in northeastern
Gabon. Two years later, Charlie returned to the States to
earn an MA in International Relations, with an emphasis
on International Economics and African Studies, from the
Johns Hopkins School of Advanced International Studies.
From here, he went on to spend a year on scholarship as
a Fellow (in Anthropology) at Columbia University. During
this time, Charlie spent time living and working in Washington,
D.C., Hong Kong, Madrid, New York City and Chicago.
Before
joining A&K, Charlie worked as a marketing and promotions
consultant at Mark McCormack’s IMG, the world’s
largest sport, special event and lifestyle marketing company.
While there, he was the lead manager on successful consulting
assignments with, among others, Philip Morris, Coca-Cola,
Matrix Essentials, Nautica Apparel and Price Waterhouse.
Along the way, he negotiated product endorsements for Monica
Seles and Chris Evert; title and supporting sponsorships
at tennis events, sailing regattas, and festivals; played
a critical role in the development and operation of the
wildly successful Marlboro Adventure Team promotion for
Philip Morris; consulted on, conceived and/or implemented
marketing campaigns; and worked with Abercrombie & Kent
to create, fund and produce a two-hour television program,
with Lauren Hutton and James Brolin, titled To The Ends
Of The Earth.
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